Your Website Is Losing You CAS Clients Right Now
Your Website Is Losing You CAS Clients Right Now
A CAS prospect decides whether you are an advisor or tax filer in about four seconds on your homepage. A PE buyer reads the same page and quickly adjusts your multiple. Neither one tells you they did it.
TrueCAS™, the first ever positioning diagnostic and recommendation system exclusively for CPA/Accounting firms, reads your website the way both of them do, then shows you exactly what to change.
Scan, Report, or Blueprint. Check out securely through Stripe.
Enter your firm's URL right after payment. It reads your site in about a minute.
Your score + what a buyer actually sees + one 90-day move you can start this week.
Hitendra R. Patil
9x Top 100 Accounting Influencer · CEO, Accountaneur®
Twenty years advising CPA and CAS firms went into this. So did the book, TRUE Advisor®, The Definitive Success Guide to Client Advisory Services.
Yes, TrueCAS™ is AI-assisted, and I'd rather say that than let you find out later. I spent a year teaching it every positioning pattern I have watched work and fail across hundreds of firms. It reads your site the way I would. It's just faster.
Every tier runs on your firm's actual website. Pay securely, then run your scan on the next screen.
Whole-site read
Seven-dimension scorecard
Rewritten headline & advisory page draft
90-day plan, designed PDF
Everything in the Report
Designed cover-to-close PDF
Competitor white space
Four pages of finished website copy, ready to publish
Thanks for taking the personal attention to deliver this value-packed content. I will work on summarization and clear focus and implementation path… getting started!
Martin D. Eisenstein
Founder and Owner
Martin D. Eisenstein, CPA and Attorney at Law, Secaucus, NJ
Whether you meant to say it or not, your site is already answering six questions for them:
01 Positioning language: Tax filer, or a guide the owner would call before a big decision.
02 Advisory visibility: How fast a first-time visitor can tell you even do CAS.
03 Outcomes & proof: Client results that matter, or a wall of deliverables.
04 Niche clarity: An industry a buyer recognizes, or everyone.
05 The reason to call: A next step worth taking today, or a form that waits.
06 Price posture: Advisory-level value, or billable hours.
Hardly any firm owners ever see how their websites actually read. They only see what happens after, i.e., the prospects who don't call back, or the PE offer that comes in lower than the P&L said it should.
What is TrueCAS™?
TrueCAS™, the first ever such a system, reads how your firm's website positions client advisory services (CAS), then scores it the way a prospective business-owner client would. You get a score, what TrueCAS™ read signal by signal, your opportunities, and the one immediate enhancement worth building first.
Is this just AI?
TrueCAS™ is AI-assisted, trained on twenty years of watching this exact positioning problem play out in real firms, not a generic prompt run against your homepage. See the note above from Hitendra.
After paying, how do I run TrueCAS™a system on my website?
You will be taken straight to the TrueCAS™ system after checkout. Enter your website URL and your results are ready in about a minute, on screen and in your inbox.
Why does this matter if I am not selling the firm?
The same six signals that shape a buyer's number also shape whether a prospective client calls you first or calls the firm down the street. It's the same read either way.
Pick your depth, pay securely, and run your scan in about a minute.
Nothing on your site changes until you decide it should.
License 25 or more scans at a discounted rate and give each firm its own code to redeem at checkout.
Minimum 25 URLs
Discounted per-scan rate
Unique codes to share with your firms
Works on any tier: Scan, Report, or Blueprint