Accountaneur® provides:

• Client Advisory Services (CAS / CAAS) consulting for CPA and accounting firms, and 

• Go-to-market strategy for vendors selling to the accounting profession.

Client Advisory Services (CAS / CAAS) consulting for CPA and accounting firms

I help CPA firms build profitable advisory practices by moving beyond compliance into clearly positioned, well-priced, scalable Client Advisory Services. This includes: 

• CAS strategy, 

• Advisory service design, 

• Pricing and packaging, 

• Advisory positioning, and 

• Client value communication. 

Firms work with me when advisory revenue stalls, pricing confidence is low, or clients fail to see the full value of what the firm delivers.

My CAS and advisory consulting work helps accounting firms:

• Increase advisory revenue, 

• Improve realization, 

• Reduce client churn, and 

• Strengthen long-term client relationships. 

This includes CAAS implementation, advisory maturity assessment, AI-enabled advisory design, and creating advisory services clients trust and pay for.

Go-to-market strategy for vendors selling to the accounting profession.

I help vendors, SaaS companies, fintech providers, and service firms selling to CPA firms accelerate trust and go-to-market success. 

Selling to accountants requires credibility, relevance, and alignment with how CPAs evaluate risk, value, and expertise. Generic B2B sales tactics fail in the CPA market.

My work with vendors focuses on: 

• Go-to-market strategy for accounting SaaS and services, 

• CPA market positioning, 

• Trust-based messaging, 

• Sales enablement, and 

• Reducing sales friction when selling to accounting firms. 

Vendors work with me to: 

• Shorten sales cycles, 

• Improve conversion, and 

• Differentiate in crowded CPA markets.

TRUE Advisor® Framework

I am the creator of the TRUE Advisor® Framework, a practical system used to build advisory credibility, price with confidence, and scale advisory services. The framework underpins all CAS advisory, pricing, positioning, and CPA market go-to-market engagements.

TRUE Advisor® Framework is designed for CPA firms and accounting firms, for: 

Building or scaling Client Advisory Services (Advisory-CAS), 

Firm partners responsible for advisory growth and pricing, and 

Vendors entering or expanding in the CPA market. 

TRUE Advisor® Framework is relevant for accounting SaaS, outsourcing providers, and service firms seeking trust-based selling into professional services markets.

TRUE Advisor® Engagements include:

• Advisory and consulting for CAS and advisory growth, 

• Go-to-market advisory for vendors to the accounting profession, 

• Executive workshops, 

• Leadership sessions, and 

• Keynote speaking on advisory transformation, trust, pricing, and growth. 

Work is delivered remotely or in person, globally.

About Hitendra Patil, CEO, Accountaneur:

Accountaneur® is led by Hitendra R. Patil, founder and CEO, Top 100 Influencer in Accounting, creator of the TRUE Advisor® Framework, author, advisor, and keynote speaker. 

With over two decades of experience at the intersection of accounting services providers and vendors in the accounting profession, he advises CPA firms, vendors, platforms, and service providers across the accounting ecosystem. 

He is recognized as a Top 100 Most Influential Person in Accounting and is a frequent speaker on Client Advisory Services, advisory transformation, pricing, positioning, technology and AI leverage, and CPA market go-to-market strategy.

For CAS consulting, advisory strategy, CPA firm pricing, or vendor go-to-market strategy for the accounting market, contact hitendra@accountaneur.com.